Organizations can benefit from podcasting in many ways. One great example is the ability to reach a wider audience and further the organization’s outreach all across the world. Read more below about how one organization has benefited from their widely popular video podcast.
The Culinary Institute of America is a premier culinary college. John Barkley is their Director of Strategic Initiatives, Digital Media. He shared his thoughts on why the organization uses podcasting and how it’s contributed to their objectives.
Why did your organization decide to start podcasting?
As the world’s premier culinary college, a non-profit educational institution, one of our core initiatives is documenting and preserving world cuisines. We started this free video podcast, “Video from The Culinary Institute of America”, as a way to extend our documentaries on global cuisines to a larger audience outside of the CIA classrooms.
What is your primary objective with podcasting?
To share knowledge about food and cooking with future generations of chefs and food enthusiasts.
What benefits have you seen?
It’s great having the exposure we get through Podbean and iTunes. We are reaching an audience that we might never connect with via our traditional e-learning channels.
Have there been any particular features of Podbean that have made it easy for you to implement?
The interface and scheduling aspects of Podbean are easy to use and make podcast publishing simple.
Any challenges you’ve found in podcasting? What future changes or goals do you anticipate?
One of the challenges with maintaining a huge library of video podcast content, is the data storage requirements. In addition, scaling up for the future of 4K video podcasting will bring added data storage requirements and require flexible and affordable cloud-based systems like Podbean.
Organizations like CIA are using podcasts to find new audiences and further their outreach. There are so many creative ways your organization can use podcasting. Podcasting is one of the most accessible mediums, and Podbean makes it easy and affordable. Podcasting can help you reach a wider audience, tell your story in a new way, and reach (and exceed) your goals.
You can find your foodie inspiration on their beautiful podcast at http://cia.podbean.com/.