Podcasting Smarter Podcast: Season 1, Episode 10

If You Want Your Podcast To Stand Out, Be Different with Zephan Moses Blaxberg

zephan

This week, we’re joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast, and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.

Zephan’s Podcasting Smarter Tips: 

  • When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that fit the premise of his show.
  • Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing an audience.
  • At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them and handed them out at the conference. His guerilla marketing tactics were a huge success.
  • Use the technique of “Pattern Interrupt” to keep your show from being monotonous, and keep your listeners’ attention.
  • When starting out, look at what everyone else is doing and approach things differently in order to stand out.

Zephan’s Fantasy Podcaster:  Alan Watts

Zephan’s Hypothetical Podcast About His LifeFrom The Toilet To Entrepreneur 

Listen to The Year of Purpose Podcast on Podbean. Follow Zephan on Twitter and Facebook.

For all Podcasting Smarter podcast episodes, visit podcast.podbean.com.

Podcasting Smarter: Season 1, Episode 9

elijah bailey

Focus On Your Audience First with Elijah Bailey


This week on Podcasting Smarter, our guest is Elijah Bailey who podcasts out of Blacken Studios, a professional podcast studio located in Oklahoma City. Elijah is the co-host of several podcasts including: The Elijah Bailey ShowThe Black BoxHoya The Warrior Way Podcast, and A Lil Bit O Anime.

Elijah’s Podcasting Smarter Tips: 

  • Don’t obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
  • Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
  • As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
  • Make it easy for people to find and listen to your show. Elijah’s initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
  • He always asks what his “Perfect Audience Member” wants from his show.
  • Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
  • Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
  • A podcaster needs a mindset of determination to get through moments of discouragement.
  • Go to conferences associated with your podcast content to find and meet great guests for your show.
  • Elijah’s first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.

Elijah’s Fantasy PodcasterBruce Lee

Elijah’s Hypothetical Podcast About His LifeA Walk Of Contemplation

Find all of Elijah’s podcasts on Podbean and at BlackenStudios.com.

Podcasting Smarter: Season 1, Episode 8

The Combined Power of Podcasting & Blogging with Abby Glassenberg

abby

This week on Podcasting Smarter we learn a lot from Abby Glassenberg. Abby is the host of the successful podcast, While She Naps. She is also a creative entrepreneur whose podcast is just one thread of a rich career she has sewn together that includes blogging, writing, sewing, teaching, and design. So impressive!

Abby’s Podcasting Smarter Tips:

Podcasting gives you an excuse to reach out to influencers and industry leaders in your field and connect with them in depth by having a conversation with them on your show.

Curating your guest list is an act of creativity. There is an art to finding a guest that will benefit from being on your podcast as much as your show benefits from their interview.

As a blogger, Abby already had an audience. She didn’t want to make a promise to her audience that she couldn’t keep, so she took the time to plan her podcast and consider the publishing frequency she could maintain in the long-term.

As the content creator, promoting your podcast is entirely your job, not your guests’. Make it easy for them to share the show by providing them with links, and visuals, but don’t get upset if they never do.

To instigate engagement, she asks al her guests to share three things they are enjoying such as books, apps, etc. She then finds social media accounts for the things mentioned and tags them along with a link to the episode to let them know they were recommended on her podcast. What a great idea!

Abby uses the Pocket App and Slack to help her productivity. With Pocket, she can save articles that are interesting to her audience and include them in a weekly newsletter, along with a link to her recent episode. This allows her to provide tons of value without spending a ton of time. SMART!

Once your podcast becomes popular, you will start gettign pitched by potential guests. You need a plan for how you handle it. Since curating her guest list is such an important part of her show, she decided to not take any pitches.

Be patient with sponsorships. Abby waited to pursue sponsors until she was confident in her audience and the stability of her show.

She offers advertisers a lot of value for their sponsorship, and even includes several options for how their ad is delivered. One of those is a two minute interview! Another great idea!

You don’t need a gigantic audience in order to monetize your podcast. After being turned down by MidRoll, Abby handled her own advertising with lots of success.

Fun Stuff:

Abby’s Fantasy Podcaster:  Elon Musk

Abby’s hypothetical podcast about her life: She Holds It All Together

Must Listen To Episode of While She Naps:

Episode 71: Kathy Phillips, Creative Director at Springs Creative

You can listen to While She Naps on Podbean.

Podcasting Smarter: Season 1, Episode 6

Podcasting in the Moment: Bruce Langford of the Mindfulness Mode Podcast

bruce langford

Listen here:

Bruce Langford is not only the host of the Mindfulness Mode Podcast, but he is also a life coach and mindfulness counselor. Stay in this moment, because Bruce is going to help us become more calm, focused and intentional podcasters!

Bruce’s Podcasting Smarter Tips:

  • Three ways podcasters can be more mindful: 1. Meditate daily. 2. Use the power of habit and read the book, Power of Habit. 3. Make it a professional thing, and take it seriously.
  • Don’t strive for perfection. 80% is usually good enough to get things done, and move on to the next project. Don’t let perfection be your excuse not to launch.
  • Don’t be afraid to request interviews from big name guests such as best selling authors. Be sure to do a little extra research, so you can approach from a place of knowledge.
  • Preparation is a way to calm to your mind in times of stress and nervousness. Be prepared, and have back-up plans in place.

Must-Listen To Episodes of The Mindfulness Mode Podcast:

Episode 000: Mindfulness, Bullying, and A Passion for Helping Others

Episode 003: PJ Dixon: Inspiration And Wisdom To Make Your Day Amazing

Listen to The Mindfulness Mode Podcast on Podbean. You can also find Bruce on Facebook and Twitter.

Podcasting Smarter Episode 4: Austin Petersen

the freedom report

Podcasting To Advance Your Cause with Austin Petersen: Season 01 Ep. 4


Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin  grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party’s 2016 nomination for President of the United States. He came in second to Gary Johnson.

Take Aways from This Episode

Podcasting Smarter Tips From Austin:

It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.

On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.

Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don’t do what everyone else is doing unless you can offer a unique value proposition.

Think of your social media followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.

Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.

Your audience will connect with you based on your attitude. What you put out there, you will get back.

You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business.

Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty

Listen to The Freedom Report on Podbean

Podcasting Smarter Episode 3: Rex Factor

rex factor

Building A Podcast Kingdom with Rex Factor: Season 1, Episode 3

On this week’s episode of Podcasting Smarter, we interview Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!

It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowdfunding efforts using the Podbean patron program.

Podcasting Smarter Tips from this episode: 

  • Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes.
  • Your fans will want to financially support your show and you can do more for them with their funding.
  • Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.
  • They started an “insider” hashtag that fans use that references an episode about a monarch with a less than memorable mark in history.
  • Make sure you have good audio quality from the beginning.
  • Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.

Must Listen To Episode44. Charles II (Restoration) 

Find the Rex Factor podcast and community:

Rex Factor on Podbean
Rex Factor on Twitter
Rexfactor on Facebook 

Podcasting Smarter Podcast Episode 2: The Language of Bromance

language-of-bromance

There Are No Podcast Numbers, Only People: Season 1 Ep. 02

This week’s Podcasting Smarter episode was recorded at Podcast Movement 2016 with Shawn and Richard, the co-hosts and producers of The Language of Bromance Podcast. Podbean is a proud sponsor of Podcast Movement!

This episode was recorded using Podbean’s mobile app and the Go Mic by Samson. The mic was only $40, purchased at their booth at Podcast Movement. And, the free Podbean app allows podcasters to record on-the-go easily. If you host your podcast with Podbean, check it out for a great way to record live from conferences and other venues, or wherever you might be!

Richard and Shawn started podcasting as a means to stay connected as friends after moving apart. More than two years later, they are part of the PodBros Network, and have a growing community of fans who enjoy the hilarious worlds they create around obscure, historical events.

The podcast has been an impressive creative outlet for Shawn and Richard. Their unique storytelling style has led them to film making and creating comics. Adult coloring books may even be in their future.

Podcasting Smarter Tips shared in this episode:

  • Don’t be afraid to experiment with your show. Not everything will work, and that is okay. Keep creating!
  • Promote your show on Reddit. The community holds you accountable. You have to give to get in Reddit communities.
  • Don’t waste your audiences time. They have lots of choices.
  • Don’t be afraid to edit things out.
  • Create a community around your show. They have the L.O.B. Army.
  • Podcasting leads to many unexpected opportunities.

You can find The Language of Bromance on Twitter and Facebook!

Must Listen To Episode84 Planet Of The Emus

Subscribe to Podcasting Smarter on the Podbean app or your favorite podcast player. Join us in the Podcasting Smarter Facebook group, the most supportive group of happy podcasters you’ll find!

 

Ridding Yourself of the Rumble: Podcasting Audio Tips

Guest post by Kris Keppeler

That low rumble keeps appearing in your audio. It’s maddening, and the cause stumps you. It shows up and disappears in no pattern, like uninvited magic.

Identifying the Rumble

I had this rumble for more than a year. Then I moved my studio set up away from the window and into an alcove. It materialized less often, and I discovered the cause: float planes. There is something about that flat pitched grind the mic adores.

The birds chirp right next to the window, and the mic ignores them. A float plane droning its way around the lake never failed to show up on my recording.

Simple Solutions for Improved Sound

Tired of stopping my narration for this noise, I bought sound proof curtains for the alcove. Part of my business is audiobook narration and other voice over work, so my career benefitted from this upgrade.

Recesses in your home and walk in closets work best if you desire clean recordings with little cash outlay. My acoustic foam panels come from a dismantled studio who just wanted them gone quickly. Old moving blankets muffle sound wonderfully, too.

Microphones and an “In the Box” Solution

I recently upgraded to a condenser mic from a USB mic. My USB mic performed just fine in its box. An audio engineer once remarked it had the best sound he’d ever heard out of a USB mic.

The cardboard or cloth box, approximately 16 inches by 16 inches square allows enough room. Line the box with acoustic foam.

studio-box

Sit your USB mic in it, and find a cubby hole in your home, near a power outlet.

studio-set-up

Many of your sound issues disappear with this setup, and you spent only a few dimes. If you require more fidelity in your sound, upgrade to a quiet condenser mic for as little as another $200. These mics require springing for an interface to your computer.

Beyond the Mic: Extras to Improve Podcast Audio

Don’t forget a pop screen in front of your mic. Turning your mic into a Petri dish is just gross. Angle your mouth slightly to the side of the mic for improved sound quality and fewer pops.

Choose software for recording and editing which is uncomplicated. Most DAW’s (digital audio workstations) allow you to download and test. Find the program which works for you. I use software no one else had heard of but performs beautifully for me.

Touching up your show’s sound need not be expensive or time-consuming. With just a few tweaks you’ll notice a difference, and so will your listeners.

Kris Keppeler is a narrator, actor, writer, voice actor, and funny story junkie.  Her podcast, Does This Happen to You? was an official selection of the 2016 HEAR Now Festival.

Podcasting Smarter Podcast Episode 1: The Magic of Turning Your Podcast Audience Into A Community with Mike Rahlmann

podcasting-smarter-episode1

 

Podcasting Smarter is the podcast for for podcasters, by podcasters. Each episode a podcaster comes on to share with us their podcasting journey and lessons learned. The podcast is a personal glimpse into the world of podcasting, from all different perspectives. We have guests in all topic areas with many different paths. Some are small niche shows, some are podcasting as an integral part of their business, others have built huge audiences or gained a lot of influence (and income in some cases) through their podcast…but they’re all having fun!

Episode 1:

Joining us on this episode is Mike Rahlmann, host of the Be Our Guest (WDW) Podcast. With over 5.5 million downloads and more than 1,000 episodes, the Be Our Guest Podcast is a trusted resource for anyone wanting to squeeze all the fun they can out of their Walt Disney World experience.

Mike generously shares his eight-year podcasting odyssey. His enthusiasm for the platform has only grown over the years. He credits the community that grew around his podcast for him finding a new career as a WDW travel agent, running marathons, travelling and conquering his fear of flying.

Listen via the player above or click here to listen on Podbean.

Mike shares his podcasting smarter tips on this episode, including:

  • Mike recommends aligning your podcast with a charity to see the power that your podcast has to make a difference. They’ve done podcasting marathons for Give Kids The World. In 2015, their audience helped them raise over $20,000.
  • The key to Mike’s podcasting success has been community. He encourages podcasters to connect with our listeners on a deeper level, both online and off. His show has done this by organizing a running team, having annual cruises, being active on social media, and incorporating listeners into the show.
  • Mike shares how adding a live show into his podcasting schedule his team opened up a different kind of engagement with their audience. He uses a combination of Mixlr and Skype to make that magic happen.

You can listen to the Be Our Guest Podcast on PodbeaniTunesStitcher, and Google Play. You can also connect with their incredible community on Facebook and Twitter.

For more great Podcasting Smarter podcasts, visit the podcast page and subscribe on iTunes or the Podbean app. We also invite you to join us on the Podcasting Smarter Facebook group, a great community of supportive podcasters!

Monetizing a Podcast

Ever thought about how to make money from your podcast? Think you have a great show and want to figure out a way to pay for expenses and maybe even build a great income from podcasting?

Watch our presentation about monetizing a podcast for tips, resources and success stories so you can monetize your podcast the right way.

This video (Part 1) covers:

  • Things to consider about monetizing a podcast: should you monetize and when, what you should think about, concerns and priorities
  • Ways to monetize a podcast:

           a. Advertising

           b. Listener support (donations, patron programs)

           c. Premium content (paid content and subscriptions)

           d. Selling products (courses, show swag, affiliate programs, etc.)

           e. Indirect (influence, marketing→increased sales or success in your business,                              developing a side hustle, getting hired as a coach, speaker, etc.)

  • How to monetize via listener donations

           a. Some common misconceptions/getting past your fear

           b. Logistics/tools

           c. Tips: rewards and donation levels

           d. Tips: goals, story, video, etc.

The second part of our series on monetizing a podcast will get more into depth about advertising (or obtaining sponsors). We’ll explain how podcast advertising generally works, break down the terminology, and show a demo of Podbean’s Advertising Marketplace.

For more on Podbean’s patron program (open to all podcasters, free to join) visit patron.podbean.com. To join the advertising marketplace to connect with potential sponsors for your show, visit https://sponsorship.podbean.com/podcasters.

We also welcome you to join our Facebook group, Podcasting Smarter, for discussions about podcasting tools and resources, growing an audience, podcast monetization and more!