How to Link Directly to Your Podcast in iTunes

Since many podcast listeners use iTunes and iOS devices, you may want to provide the direct link to your podcast there. Here’s how to share an iTunes link to your podcast that will automatically launch iTunes: Go to your podcast in the iTunes store, right click on the title and “copy link” (you can alsoContinue reading “How to Link Directly to Your Podcast in iTunes”

Understanding Podcast Advertising

The Growing Opportunity in Podcast Advertising The opportunity has never been better for podcast advertising. Brands are becoming aware of the benefits of podcast advertising and increasingly seeking out podcasts to sponsor. Podcast audiences tend to be educated, engaged, and connected. A brand can seek a good match with a target audience for its productContinue reading “Understanding Podcast Advertising”