Non-Profit Podcasting: Using a Podcast for Advocacy

In our continuing series about non-profit podcasting, we hear from Peterson Toscano, host of Citizens’ Climate Radio. The podcast is a combination of training and information about the advocacy work of Citizens’ Climate Lobby. They’ve seen the benefits in encouraging and connecting with their advocates all over the world through their podcast.

CCL

Case Study in Non-Profit Podcasting: Connecting Advocates

1. Why did your non-profit organization decide to start podcasting? Were you familiar with other advocacy organizations producing podcasts?

Citizens Climate Lobby (CCL) realized that in addition to the training audio and video we offered, people needed something different in order to encourage them in the hard work of climate advocacy. We have members all over North America and around the world. Some feel isolated and discouraged. The purpose of the show is to give them a shot in the arm while also reinforcing our organizational identity. We also know there are new members coming in all the time, so we wanted them to understand the tone and the approach of the organization. We felt the podcast would be a helpful tool to do this on a regular basis.

I think up until we tried it, we did not know of organization podcasts, just personal ones or podcasts around topics. I had been a volunteer with the organization and was producing and hosting another podcast, Climate Stew. Some of the leaders at CCL heard my show and approached me if I would do one like it for the organization.

2. What is your primary objective with podcasting?

To encourage climate advocates while also educating them on communication tactics. We also wish to reinforce the organization’s personality and approach and highlight successes.

3. What benefits have you seen?

This is hard to say. Anecdotally many people come up to me at our regional and the international meetings to say how helpful the podcast is for them. They get fresh ideas and are encouraged in their work. The podcast also serves as an outreach tool for perspective volunteers. People who have nothing to do with CCL are finding the podcast on social media and in searches and have started listening.

5. Any challenges you’ve found in podcasting, or future changes/goals?

Since our channel is a hybrid of both teaching audio and the podcast, I am sure there are people who subscribe to the podcast but don’t want to hear all that other audio. We might look at ways to be able to keep it on the channel while being able to have people subscribe just to the podcast.

Advocacy organizations thrive by educating and empowering their members/consumers. Non-profit podcasting is a great way to get messaging out to consumers efficiently. Advocacy organizations may offer news/updates, advocacy training, and an array of educational content in their podcasts. As demonstrated by Citizen’s Climate Lobby, a podcast can be a great rallying tool for advocates and way to keep members connected.

Educating a Wider Audience with an Organization Podcast

Organizations can benefit from podcasting in many ways. One great example is the ability to reach a wider audience and further the organization’s outreach all across the world. Read more below about how one organization has benefited from their widely popular video podcast.

CIA

The Culinary Institute of America is a premier culinary college. John Barkley is their Director of Strategic Initiatives, Digital Media. He shared his thoughts on why the organization uses podcasting and how it’s contributed to their objectives.

Why did your organization decide to start podcasting?

As the world’s premier culinary college, a non-profit educational institution, one of our core initiatives is documenting and preserving world cuisines.  We started this free video podcast, “Video from The Culinary Institute of America”, as a way to extend our documentaries on global cuisines to a larger audience outside of the CIA classrooms.

What is your primary objective with podcasting?

To share knowledge about food and cooking with future generations of chefs and food enthusiasts.

What benefits have you seen?

It’s great having the exposure we get through Podbean and iTunes. We are reaching an audience that we might never connect with via our traditional e-learning channels.

Have there been any particular features of Podbean that have made it easy for you to implement?

The interface and scheduling aspects of Podbean are easy to use and make podcast publishing simple.

Any challenges you’ve found in podcasting? What future changes or goals do you anticipate?

One of the challenges with maintaining a huge library of video podcast content, is the data storage requirements. In addition, scaling up for the future of 4K video podcasting will bring added data storage requirements and require flexible and affordable cloud-based systems like Podbean.

Organizations like CIA are using podcasts to find new audiences and further their outreach. There are so many creative ways your organization can use podcasting. Podcasting is one of the most accessible mediums, and Podbean makes it easy and affordable. Podcasting can help you reach a wider audience, tell your story in a new way, and reach (and exceed) your goals.

You can find your foodie inspiration on their beautiful podcast at http://cia.podbean.com/.

Podcasting Smarter Podcast: Season 1, Episode 10

If You Want Your Podcast To Stand Out, Be Different with Zephan Moses Blaxberg

zephan

This week, we’re joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast, and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.

Zephan’s Podcasting Smarter Tips: 

  • When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that fit the premise of his show.
  • Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing an audience.
  • At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them and handed them out at the conference. His guerilla marketing tactics were a huge success.
  • Use the technique of “Pattern Interrupt” to keep your show from being monotonous, and keep your listeners’ attention.
  • When starting out, look at what everyone else is doing and approach things differently in order to stand out.

Zephan’s Fantasy Podcaster:  Alan Watts

Zephan’s Hypothetical Podcast About His LifeFrom The Toilet To Entrepreneur 

Listen to The Year of Purpose Podcast on Podbean. Follow Zephan on Twitter and Facebook.

For all Podcasting Smarter podcast episodes, visit podcast.podbean.com.

Podcasting Smarter: Season 1, Episode 9

elijah bailey

Focus On Your Audience First with Elijah Bailey


This week on Podcasting Smarter, our guest is Elijah Bailey who podcasts out of Blacken Studios, a professional podcast studio located in Oklahoma City. Elijah is the co-host of several podcasts including: The Elijah Bailey ShowThe Black BoxHoya The Warrior Way Podcast, and A Lil Bit O Anime.

Elijah’s Podcasting Smarter Tips: 

  • Don’t obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
  • Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
  • As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
  • Make it easy for people to find and listen to your show. Elijah’s initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
  • He always asks what his “Perfect Audience Member” wants from his show.
  • Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
  • Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
  • A podcaster needs a mindset of determination to get through moments of discouragement.
  • Go to conferences associated with your podcast content to find and meet great guests for your show.
  • Elijah’s first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.

Elijah’s Fantasy PodcasterBruce Lee

Elijah’s Hypothetical Podcast About His LifeA Walk Of Contemplation

Find all of Elijah’s podcasts on Podbean and at BlackenStudios.com.

Podcasting Smarter: Season 1, Episode 6

Podcasting in the Moment: Bruce Langford of the Mindfulness Mode Podcast

bruce langford

Listen here:

Bruce Langford is not only the host of the Mindfulness Mode Podcast, but he is also a life coach and mindfulness counselor. Stay in this moment, because Bruce is going to help us become more calm, focused and intentional podcasters!

Bruce’s Podcasting Smarter Tips:

  • Three ways podcasters can be more mindful: 1. Meditate daily. 2. Use the power of habit and read the book, Power of Habit. 3. Make it a professional thing, and take it seriously.
  • Don’t strive for perfection. 80% is usually good enough to get things done, and move on to the next project. Don’t let perfection be your excuse not to launch.
  • Don’t be afraid to request interviews from big name guests such as best selling authors. Be sure to do a little extra research, so you can approach from a place of knowledge.
  • Preparation is a way to calm to your mind in times of stress and nervousness. Be prepared, and have back-up plans in place.

Must-Listen To Episodes of The Mindfulness Mode Podcast:

Episode 000: Mindfulness, Bullying, and A Passion for Helping Others

Episode 003: PJ Dixon: Inspiration And Wisdom To Make Your Day Amazing

Listen to The Mindfulness Mode Podcast on Podbean. You can also find Bruce on Facebook and Twitter.

Podcasting Smarter Episode 5: The Well-Read Podcast

What Podcasts Can Learn From Books with the Well-Read Podcast: Season 01 Ep. 5

well read

 

This week on Podcasting Smarter, we interview Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library’s public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!

Podcasting Smarter Tips from Halle of The Well-Read Podcast

Co-host chemistry builds over time.

Divide up the show production duties for an equal division of work.

In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.

When they started, they weren’t many shows doing reading recommendations so that helped them stand out.

To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.

Podcasts are a great vehicle for community outreach for businesses and organizations.

Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.

Like a good book, you need some sort of structure and narrative to your podcast.

Must Listen Episodes:

Episode 24: Current Events

Episode 28: All-Time Favorites

Check out The Well-Read podcast on Podbean!

 

Podcasting Smarter Episode 4: Austin Petersen

the freedom report

Podcasting To Advance Your Cause with Austin Petersen: Season 01 Ep. 4


Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin  grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party’s 2016 nomination for President of the United States. He came in second to Gary Johnson.

Take Aways from This Episode

Podcasting Smarter Tips From Austin:

It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.

On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.

Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don’t do what everyone else is doing unless you can offer a unique value proposition.

Think of your social media followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.

Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.

Your audience will connect with you based on your attitude. What you put out there, you will get back.

You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business.

Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty

Listen to The Freedom Report on Podbean