Podcasting can be a wonderful communications solution for non-profit and cause-based organizations. Some non-profit organizations use a podcast to communicate advocacy information to members/supporters. Others may repurpose educational and informational content to reach a wider audience. The audio format is a great way to increase engagement and spread your organization’s message further.
Non-Profit Podcasting: A Case Study in Expanding Engagement
Michelle Mittelstadt, Director of Communications for the Migration Policy Instituteand MPI Europe, shares her organization’s experience of podcasting with Podbean:
1. Why did your non-profit organization decide to start podcasting?
Podcasting represents a great ability to project beyond our geographic boundaries for our events and webinars. We see podcasting as a quick-form and effective way of engaging with audiences, at a time and place of their choosing. It seems like more and more organizations have been getting into the podcasting space.
2. What is your primary objective with podcasting?
Sharing our knowledge with new audiences, in ways that work for them.
3. What benefits has your non-profit organization experienced from podcasting?
Podcasting has significantly amplified our reach, and represents an effective way of identifying new audiences.
5. Have you run across any challenges? Do you have future goals for podcasting for your organization?
We’ve to date used podcasting chiefly to present our events and webinars. Soon, we’ll be adding expert interviews.
The Migration Policy Institute Podcasts can be found on Podbean.
Non-profit organizations benefit from having a strong communications strategy, to interact with supporters and donors, educate consumers and raise awareness. A podcast is an engaging solution to enhance your non-profit’s communications plan.
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