Podcasting Smarter podcast

Podcasting Smarter Episode 5: The Well-Read Podcast

What Podcasts Can Learn From Books with the Well-Read Podcast: Season 01 Ep. 5

well read

 

This week on Podcasting Smarter, we interview Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library’s public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!

Podcasting Smarter Tips from Halle of The Well-Read Podcast

Co-host chemistry builds over time.

Divide up the show production duties for an equal division of work.

In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.

When they started, they weren’t many shows doing reading recommendations so that helped them stand out.

To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.

Podcasts are a great vehicle for community outreach for businesses and organizations.

Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.

Like a good book, you need some sort of structure and narrative to your podcast.

Must Listen Episodes:

Episode 24: Current Events

Episode 28: All-Time Favorites

Check out The Well-Read podcast on Podbean!

 

Shannon has been working in marketing and communications for over 15 years, helping businesses communicate their messages and build community. She is Podbean’s Director of Communications and Corporate Podcast Specialist. Shannon has extensive experience in blogging, digital marketing, writing, editing, and public relations.

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