If You Want Your Podcast To Stand Out, Be Different with Zephan Moses Blaxberg
This week, we’re joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast, and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.
Zephan’s Podcasting Smarter Tips:
When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that fit the premise of his show.
Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing an audience.
At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them and handed them out at the conference. His guerilla marketing tactics were a huge success.
Use the technique of “Pattern Interrupt” to keep your show from being monotonous, and keep your listeners’ attention.
When starting out, look at what everyone else is doing and approach things differently in order to stand out.
Don’t obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
Make it easy for people to find and listen to your show. Elijah’s initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
He always asks what his “Perfect Audience Member” wants from his show.
Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
A podcaster needs a mindset of determination to get through moments of discouragement.
Go to conferences associated with your podcast content to find and meet great guests for your show.
Elijah’s first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.