Podcasting Smarter Episode 4: Austin Petersen

the freedom report

Podcasting To Advance Your Cause with Austin Petersen: Season 01 Ep. 4


Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin  grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party’s 2016 nomination for President of the United States. He came in second to Gary Johnson.

Take Aways from This Episode

Podcasting Smarter Tips From Austin:

It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.

On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.

Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don’t do what everyone else is doing unless you can offer a unique value proposition.

Think of your social media followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.

Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.

Your audience will connect with you based on your attitude. What you put out there, you will get back.

You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business.

Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty

Listen to The Freedom Report on Podbean

Podcasting Smarter Episode 3: Rex Factor

rex factor

Building A Podcast Kingdom with Rex Factor: Season 1, Episode 3

On this week’s episode of Podcasting Smarter, we interview Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!

It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowdfunding efforts using the Podbean patron program.

Podcasting Smarter Tips from this episode: 

  • Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes.
  • Your fans will want to financially support your show and you can do more for them with their funding.
  • Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.
  • They started an “insider” hashtag that fans use that references an episode about a monarch with a less than memorable mark in history.
  • Make sure you have good audio quality from the beginning.
  • Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.

Must Listen To Episode44. Charles II (Restoration) 

Find the Rex Factor podcast and community:

Rex Factor on Podbean
Rex Factor on Twitter
Rexfactor on Facebook 

Podcasting Smarter Podcast Episode 2: The Language of Bromance

language-of-bromance

There Are No Podcast Numbers, Only People: Season 1 Ep. 02

This week’s Podcasting Smarter episode was recorded at Podcast Movement 2016 with Shawn and Richard, the co-hosts and producers of The Language of Bromance Podcast. Podbean is a proud sponsor of Podcast Movement!

This episode was recorded using Podbean’s mobile app and the Go Mic by Samson. The mic was only $40, purchased at their booth at Podcast Movement. And, the free Podbean app allows podcasters to record on-the-go easily. If you host your podcast with Podbean, check it out for a great way to record live from conferences and other venues, or wherever you might be!

Richard and Shawn started podcasting as a means to stay connected as friends after moving apart. More than two years later, they are part of the PodBros Network, and have a growing community of fans who enjoy the hilarious worlds they create around obscure, historical events.

The podcast has been an impressive creative outlet for Shawn and Richard. Their unique storytelling style has led them to film making and creating comics. Adult coloring books may even be in their future.

Podcasting Smarter Tips shared in this episode:

  • Don’t be afraid to experiment with your show. Not everything will work, and that is okay. Keep creating!
  • Promote your show on Reddit. The community holds you accountable. You have to give to get in Reddit communities.
  • Don’t waste your audiences time. They have lots of choices.
  • Don’t be afraid to edit things out.
  • Create a community around your show. They have the L.O.B. Army.
  • Podcasting leads to many unexpected opportunities.

You can find The Language of Bromance on Twitter and Facebook!

Must Listen To Episode84 Planet Of The Emus

Subscribe to Podcasting Smarter on the Podbean app or your favorite podcast player. Join us in the Podcasting Smarter Facebook group, the most supportive group of happy podcasters you’ll find!

 

Ridding Yourself of the Rumble: Podcasting Audio Tips

Guest post by Kris Keppeler

That low rumble keeps appearing in your audio. It’s maddening, and the cause stumps you. It shows up and disappears in no pattern, like uninvited magic.

Identifying the Rumble

I had this rumble for more than a year. Then I moved my studio set up away from the window and into an alcove. It materialized less often, and I discovered the cause: float planes. There is something about that flat pitched grind the mic adores.

The birds chirp right next to the window, and the mic ignores them. A float plane droning its way around the lake never failed to show up on my recording.

Simple Solutions for Improved Sound

Tired of stopping my narration for this noise, I bought sound proof curtains for the alcove. Part of my business is audiobook narration and other voice over work, so my career benefitted from this upgrade.

Recesses in your home and walk in closets work best if you desire clean recordings with little cash outlay. My acoustic foam panels come from a dismantled studio who just wanted them gone quickly. Old moving blankets muffle sound wonderfully, too.

Microphones and an “In the Box” Solution

I recently upgraded to a condenser mic from a USB mic. My USB mic performed just fine in its box. An audio engineer once remarked it had the best sound he’d ever heard out of a USB mic.

The cardboard or cloth box, approximately 16 inches by 16 inches square allows enough room. Line the box with acoustic foam.

studio-box

Sit your USB mic in it, and find a cubby hole in your home, near a power outlet.

studio-set-up

Many of your sound issues disappear with this setup, and you spent only a few dimes. If you require more fidelity in your sound, upgrade to a quiet condenser mic for as little as another $200. These mics require springing for an interface to your computer.

Beyond the Mic: Extras to Improve Podcast Audio

Don’t forget a pop screen in front of your mic. Turning your mic into a Petri dish is just gross. Angle your mouth slightly to the side of the mic for improved sound quality and fewer pops.

Choose software for recording and editing which is uncomplicated. Most DAW’s (digital audio workstations) allow you to download and test. Find the program which works for you. I use software no one else had heard of but performs beautifully for me.

Touching up your show’s sound need not be expensive or time-consuming. With just a few tweaks you’ll notice a difference, and so will your listeners.

Kris Keppeler is a narrator, actor, writer, voice actor, and funny story junkie.  Her podcast, Does This Happen to You? was an official selection of the 2016 HEAR Now Festival.

Podcasting Smarter Podcast Episode 1: The Magic of Turning Your Podcast Audience Into A Community with Mike Rahlmann

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Podcasting Smarter is the podcast for for podcasters, by podcasters. Each episode a podcaster comes on to share with us their podcasting journey and lessons learned. The podcast is a personal glimpse into the world of podcasting, from all different perspectives. We have guests in all topic areas with many different paths. Some are small niche shows, some are podcasting as an integral part of their business, others have built huge audiences or gained a lot of influence (and income in some cases) through their podcast…but they’re all having fun!

Episode 1:

Joining us on this episode is Mike Rahlmann, host of the Be Our Guest (WDW) Podcast. With over 5.5 million downloads and more than 1,000 episodes, the Be Our Guest Podcast is a trusted resource for anyone wanting to squeeze all the fun they can out of their Walt Disney World experience.

Mike generously shares his eight-year podcasting odyssey. His enthusiasm for the platform has only grown over the years. He credits the community that grew around his podcast for him finding a new career as a WDW travel agent, running marathons, travelling and conquering his fear of flying.

Listen via the player above or click here to listen on Podbean.

Mike shares his podcasting smarter tips on this episode, including:

  • Mike recommends aligning your podcast with a charity to see the power that your podcast has to make a difference. They’ve done podcasting marathons for Give Kids The World. In 2015, their audience helped them raise over $20,000.
  • The key to Mike’s podcasting success has been community. He encourages podcasters to connect with our listeners on a deeper level, both online and off. His show has done this by organizing a running team, having annual cruises, being active on social media, and incorporating listeners into the show.
  • Mike shares how adding a live show into his podcasting schedule his team opened up a different kind of engagement with their audience. He uses a combination of Mixlr and Skype to make that magic happen.

You can listen to the Be Our Guest Podcast on PodbeaniTunesStitcher, and Google Play. You can also connect with their incredible community on Facebook and Twitter.

For more great Podcasting Smarter podcasts, visit the podcast page and subscribe on iTunes or the Podbean app. We also invite you to join us on the Podcasting Smarter Facebook group, a great community of supportive podcasters!

How to Link Directly to Your Podcast in iTunes

podcast

Since many podcast listeners use iTunes and iOS devices, you may want to provide the direct link to your podcast there. Here’s how to share an iTunes link to your podcast that will automatically launch iTunes:

  1. Go to your podcast in the iTunes store, right click on the title and “copy link” (you can also find “copy link” under the subscribe button). Each episode also has copy link and social share options.
    Here’s an example of what the link looks like for our Podcasting Smarter podcast:
    https://itunes.apple.com/us/podcast/podcasting-smarter/id1130834513?mt=2
  2. Add “&ls=1” to the end of that link. The URL would then look like this:
    https://itunes.apple.com/us/podcast/podcasting-smarter/id1130834513?mt=2&ls=1
  3. Another great option is to join the iTunes affiliate program. They offer a link maker,widget builders, etc. With the help of the link maker, you can create a link for your podcast. And, of course, the bonus is that you can earn referral fees for things that people purchase from iTunes after using your link. Read more and apply for the  iTunes affiliate program.

Making it easy for potential listeners to get your podcast is so important. We hope this helps you offer another convenient option for your listening audience.

Podbean provides great tools for podcasters to connect with their audience, including embeddable players, social sharing tools and apps for Android and iOS. Using the Podbean app, podcasters can engage with listeners via the commenting function. Make sure your listeners can find you wherever they go for podcasts! Check out Podbean’s hosting options and directory (open to all podcasters) at www.podbean.com.

Understanding Podcast Advertising

advertising-picThe Growing Opportunity in Podcast Advertising

The opportunity has never been better for podcast advertising. Brands are becoming aware of the benefits of podcast advertising and increasingly seeking out podcasts to sponsor. Podcast audiences tend to be educated, engaged, and connected. A brand can seek a good match with a target audience for its product or service.

In a study from Westwood One in partnership with Advertiser Perceptions, 21% of marketers and agencies surveyed reported advertising in podcasts, up from 15% in a similar study conducted 9 months earlier. Bridge Ratings forecasts $207 million in podcast ad revenue for 2017, up from $167 million in 2016.

How Podcast Advertising Works

Traditionally, the podcast host reads the ads during the episode. This has proven to be particularly effective because it personalizes the advertising and builds listener affinity with the brand. The ads are woven right into the content and the podcaster speaks in his own voice, often with some flexibility in what is being said and sharing personal experience.

Ad slots are broken down into pre-roll (before the episode content), mid-roll (at some point about midway through the content), and post-roll (after the primary content). Another standard feature of most podcast advertising is the use of direct response urls/coupon codes. This allows advertisers to directly measure ROI (return on investment) on sales, in addition to branding and other benefits.

Typically, advertising fees have been based on projected impressions (from average download statistics). The term you will often hear is CPM (cost per mille, or cost per one thousand impressions). However, podcast advertising also represents a unique opportunity for brands to build familiarity and improve results by being exposed to the audience through multiple channels. Often, a podcaster can offer website, newsletter or social media ads and sometimes even sponsored content to extend the value for the advertiser.

CPM and download #s will likely remain a focus for advertisers, but increasingly podcasters sell packages and flat rate advertising based on the value being offered.

How can my podcast attract advertising?

There is no “one size fits all” for podcast advertising. Big advertising agencies and companies have usually focused on shows with large download numbers. Most agencies have only considered shows with at least 10,000 downloads/episode (usually more like 50,000). However, many smaller shows have attracted advertisers. They may have found their own sponsors based on products and services they (or their audience) use, or by making connections in their niche. Some podcasters work with agents who can do the leg work for them, but in most of those cases the numbers still need to be pretty significant.

Today, platforms like Podbean’s Podcast Sponsorship Marketplace are making it possible for smaller podcasts to connect with companies of all sizes. Podbean’s Advertising Marketplace is an online platform for podcasters and advertisers to connect and easily create and manage advertising campaigns/deals. It is free to join and open to any podcast with 1,000 or more downloads/episode. It’s likely more options like this and different methods of podcast advertising (such as dynamic insertion) become more widespread.

Generally, it is important to focus on your show’s quality and audience first. With sufficient downloads and audience engagement, you can attract advertisers. You can likely do so even with a smaller audience if you are in a certain niche or attract an audience that precisely fits the brand’s target.

Some podcasters even attract advertisers before they start their show or very early on. Typically, these podcasters have already established networks, proven success with other platforms/shows, or a niche and solid marketing plan. Most importantly, you need to be able to show advertisers what you can offer. They need to see the value they will get and how the partnership will offer them good ROI. Getting even a small advertising deal can often help you build more/future sponsors.

Join us in the Podcasting Smarter Facebook group for more discussions on advertising and other methods of monetizing your podcast.

The Art of Producing Great Podcasts

Interview with a Pro Podcast Producer: Corey Coates from Podfly

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Tell us how you got into podcasting and the Podfly origin story.

I was a professional musician, playing guitar for various rock bands. I realized it was time to make a transition in life and set up a small project recording studio. I learned audio engineering from the ground up. I saw the future business opportunities but also wanted to try something different. So, I packed up and moved to Costa Rica where I had a successful career in teaching and managing language schools.

In 2004 I had started an independent music podcast with a friend which I continued doing during this time, along with a little bit of audio editing on the side. I was approached by the Overseas Radio Network to do a weekly call in show, “This Week in Costa Rica”, which eventually led to a program director position. More people were asking for help producing podcasts and I realized how much I missed this work, so it was the right time to start Podfly. And, here we are 3 ½ years later with a staff of 25 people providing a range of services to many podcasters and organizations.

What advice would you give to someone considering starting a podcast?

  1. Ask yourself: why me? What do you think you can offer that’s different? Be able to state clearly “I’m doing this podcast because _____”.
  2. Niche down in content. Don’t be broad. Be something special.
  3. Manage expectations. What will success look like to you? What is your objective? The way you approach the process needs to match your expectations and goals.

What are the biggest mistakes you see podcasters make?

Setting initial expectations too high can be problematic because you don’t allow time to grow through the mistakes. Allow yourself space to make mistakes early on if you’re new to this. Don’t shoot to release 10 perfect episodes immediately or book “A list” guests when you’re just getting started. Be realistic; give yourself room to learn from mistakes and get better.

What should a podcaster think about when considering outsourcing production?

Decide whether you need an engineer or a producer. An engineer takes what you make and simply sweetens it by making it sound better. A producer, on the other hand, helps you craft the show.

What’s in store for Podfly in the coming year?

We’ve expanded out into full podcast production, which ranges from podcast set-up (equipment, show format, hosting) to audio engineering and post-production support such as copywriting for show notes. We’re working with more organizations, including broadcast media networks who want to move into podcasting. We see future growth in helping people with promotion so we plan on creating marketing tools and kits for podcasters in 2017. There should be many exciting things coming in the years ahead!

Corey Coates is the founder of Podfly Productions, a boutique podcast production company. Podfly offers a full range of services from podcast planning to post production (audio engineering, copywriting and feed management)…they do all the heavy lifting and technical work so you can focus on creating great content and growing your audience.

Podcast Advertising: Podcast Monetization Part 2

In our second video about podcast monetization, we share more details about podcast advertising (i.e. getting a sponsor for your show). Watch the video to understand more about how podcast advertising works and how you might find sponsors for your podcast as a monetization strategy.

This video (Part 2 of the podcast monetization series, view Part 1 here) covers:

  1. The growing opportunity in podcast advertising
  2. What can you do to make your podcast attractive to advertisers? (How many downloads do you need to get a sponsor?)
  3. How podcast advertising works
  4. Podcast advertising terms defined
  5. Podbean’s Podcast Advertising Marketplace: how it works

To join the advertising marketplace to connect with potential sponsors for your show, visit https://sponsorship.podbean.com/podcasters. It is free to join, no matter where you host your podcast. Podcasts must have 1000 downloads/episode.

We also invite you to join our Facebook group, Podcasting Smarter, for discussions about podcasting tools and resources, growing an audience, podcast monetization and more!

Monetizing a Podcast

Ever thought about how to make money from your podcast? Think you have a great show and want to figure out a way to pay for expenses and maybe even build a great income from podcasting?

Watch our presentation about monetizing a podcast for tips, resources and success stories so you can monetize your podcast the right way.

This video (Part 1) covers:

  • Things to consider about monetizing a podcast: should you monetize and when, what you should think about, concerns and priorities
  • Ways to monetize a podcast:

           a. Advertising

           b. Listener support (donations, patron programs)

           c. Premium content (paid content and subscriptions)

           d. Selling products (courses, show swag, affiliate programs, etc.)

           e. Indirect (influence, marketing→increased sales or success in your business,                              developing a side hustle, getting hired as a coach, speaker, etc.)

  • How to monetize via listener donations

           a. Some common misconceptions/getting past your fear

           b. Logistics/tools

           c. Tips: rewards and donation levels

           d. Tips: goals, story, video, etc.

The second part of our series on monetizing a podcast will get more into depth about advertising (or obtaining sponsors). We’ll explain how podcast advertising generally works, break down the terminology, and show a demo of Podbean’s Advertising Marketplace.

For more on Podbean’s patron program (open to all podcasters, free to join) visit patron.podbean.com. To join the advertising marketplace to connect with potential sponsors for your show, visit https://sponsorship.podbean.com/podcasters.

We also welcome you to join our Facebook group, Podcasting Smarter, for discussions about podcasting tools and resources, growing an audience, podcast monetization and more!