Podcasting Smarter Podcast: Season 1, Episode 10

If You Want Your Podcast To Stand Out, Be Different with Zephan Moses Blaxberg

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This week, we’re joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast, and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.

Zephan’s Podcasting Smarter Tips: 

  • When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that fit the premise of his show.
  • Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing an audience.
  • At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them and handed them out at the conference. His guerilla marketing tactics were a huge success.
  • Use the technique of “Pattern Interrupt” to keep your show from being monotonous, and keep your listeners’ attention.
  • When starting out, look at what everyone else is doing and approach things differently in order to stand out.

Zephan’s Fantasy Podcaster:  Alan Watts

Zephan’s Hypothetical Podcast About His LifeFrom The Toilet To Entrepreneur 

Listen to The Year of Purpose Podcast on Podbean. Follow Zephan on Twitter and Facebook.

For all Podcasting Smarter podcast episodes, visit podcast.podbean.com.

Podcasting Smarter: Season 1, Episode 9

elijah bailey

Focus On Your Audience First with Elijah Bailey


This week on Podcasting Smarter, our guest is Elijah Bailey who podcasts out of Blacken Studios, a professional podcast studio located in Oklahoma City. Elijah is the co-host of several podcasts including: The Elijah Bailey ShowThe Black BoxHoya The Warrior Way Podcast, and A Lil Bit O Anime.

Elijah’s Podcasting Smarter Tips: 

  • Don’t obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
  • Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
  • As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
  • Make it easy for people to find and listen to your show. Elijah’s initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
  • He always asks what his “Perfect Audience Member” wants from his show.
  • Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
  • Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
  • A podcaster needs a mindset of determination to get through moments of discouragement.
  • Go to conferences associated with your podcast content to find and meet great guests for your show.
  • Elijah’s first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.

Elijah’s Fantasy PodcasterBruce Lee

Elijah’s Hypothetical Podcast About His LifeA Walk Of Contemplation

Find all of Elijah’s podcasts on Podbean and at BlackenStudios.com.

Podcasting Smarter Episode 5: The Well-Read Podcast

What Podcasts Can Learn From Books with the Well-Read Podcast: Season 01 Ep. 5

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This week on Podcasting Smarter, we interview Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library’s public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!

Podcasting Smarter Tips from Halle of The Well-Read Podcast

Co-host chemistry builds over time.

Divide up the show production duties for an equal division of work.

In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.

When they started, they weren’t many shows doing reading recommendations so that helped them stand out.

To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.

Podcasts are a great vehicle for community outreach for businesses and organizations.

Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.

Like a good book, you need some sort of structure and narrative to your podcast.

Must Listen Episodes:

Episode 24: Current Events

Episode 28: All-Time Favorites

Check out The Well-Read podcast on Podbean!